PRIVACY POLICY

64K Cellssensé is committed to protecting our customer's privacy.

When you interact with us, we collect certain personal information about you, for example, when you make a purchase in-store, on our website, through our app, or when attending one of our exciting customer experiences.

We will only collect the personal information that is necessary for a specific purpose, such as processing transactions, facilitating event bookings or appointments, or getting to know you better so that we can send you information you genuinely want to receive.

INFORMATION WE PROCESS

We may collect or process the following types of information about you. The specific information we collect will depend on how you interact with us.

Contact information and personal identifiers, such as your name, address, email address, phone number, and username or social media handle.
Device identifiers, such as information about your device, like your MAC address, IP address, or other online identifiers.
Demographic information, such as your age, sex, ethnicity, and gender identity.
Physical characteristics, such as your hair type, skin type, and eye color.
Biometric information, such as facial geometry, if you use certain of our virtual try-on applications.
Commercial information, such as the products or services you have purchased, returned, or considered, and your product preferences.
Payment information, such as your payment method and payment card details (including payment card number, delivery address, and billing address).
Identity verification information, such as photo identification for in-store pickups at our retail stores, loyalty program ID, and authentication details (like passwords).
Online or network activity information, such as your interaction with our websites, mobile applications, digital properties, and advertisements, your browsing and search history on our websites or apps, and log file details like your browser type and the webpages you visit.
Geolocation information, such as information that can help identify your physical location (e.g., GPS coordinates or approximate device location).
Audio and visual information, such as recordings of your voice when you call our customer service and images recorded through video surveillance in our retail stores.
Professional or employment-related information, such as professional licenses or certifications related to our professional programs.
Health and medical information, such as skincare concerns, diagnoses, medical reports, and history.
User content, such as your communications with us and any other content you provide (including photographs, images, videos, reviews, articles, survey responses, and comments).
Inferences drawn from or created based on any of the information listed above.

HOW WE COLLECT INFORMATION

We may collect personal information about you from various sources. For example:

Directly from you, such as when you make a purchase on our website or in one of our retail stores, contact us with a question or complaint, use our mobile applications or virtual try-on experiences, chat with an automated virtual agent or live person on our websites, create an account on our websites, register for a brand loyalty program or marketing list, respond to a survey, participate in a contest or promotion, make an appointment, or sign up for an event.
From your friends or family members, such as when a friend or family member sends you a gift or makes a referral.
When you interact with our websites or emails. When you visit our websites, or when you open or click on emails we send you, we (and third parties we work with) may automatically collect information from your browser or device, such as device identifiers and online activity information using technologies like cookies, pixel tags, and similar technologies. Cookies are small text files that websites place on your internet-connected device to uniquely identify your browser or to store information or settings in your browser. Pixel tags are small images embedded in our websites or emails. We use pixel tags to collect information about your browser or device, how you interact with our websites, or whether you open or click on the emails we send you. Pixel tags also enable us (and third parties we work with) to place cookies on your browser.
Through in-store and other offline technologies, such as video surveillance, traffic counting devices, and Wi-Fi technology in and around our retail stores, and call recording technology when you speak with customer service.
From our business partners and service providers, such as demographic companies, analytics providers, advertising companies and networks, third-party retailers or distributors, and other third parties we choose to collaborate with.
From social media platforms and networks, such as Facebook, Instagram, Twitter, Pinterest, and Google. For example, we may obtain your information from a social media platform or network if you interact with us on social media or choose to log in to our website using your social media credentials.

HOW WE USE INFORMATION

We may use the information we have about you for the following purposes:

To provide products and services to you, such as fulfilling orders and processing payments, managing your account or loyalty program membership, identifying concerns, assisting with product recommendations, providing real-time support via our automated virtual agent and live chat feature on our websites, and maintaining a transcript of the chat, as well as managing current or past purchases.
To communicate with you, including responding to your inquiries or complaints, and assisting you with placing an order.
To administer your participation in special events, contests, sweepstakes, surveys, or promotions.
For marketing and advertising, such as sending you postal mail, text messages, emails, push notifications, or other messages; showing you advertisements for products and/or services tailored to your interests on social media and other websites.
To operate and understand your use of our websites and mobile applications, such as remembering your information so you don’t have to re-enter it, understanding your preferred purchasing method, determining what browser and devices you use to visit our websites or mobile applications, and evaluating and improving our services, advertisements, websites, and mobile apps. For example, we use Google Analytics on our websites. For specific details on how Google collects and uses your personal information when we use its services, please visit: How Google Uses Information From Sites Or Apps That Use Our Services.
To operate and improve our business, including conducting analytics, providing quality assurance, processing adverse event or product-related claims, conducting research and development, and performing accounting, auditing, and other internal business functions.
For legal and security purposes, such as detecting, preventing, and prosecuting harmful, fraudulent, or illegal activity, loss prevention, identifying and fixing bugs on our websites or mobile applications, and complying with applicable legal requirements, relevant industry standards, and our policies.

We may also use your information in other ways for which we provide specific notice at the time of collection.

HOW WE SHARE INFORMATION

We may share your personal information with the following entities:

Our Brands: When you interact with a Brand, we may share your personal information with other Brands. These other Brands may use your personal information for marketing, advertising, and other purposes as outlined in this Privacy Policy.
Our Subsidiaries and Affiliates: We may transfer your personal information to our subsidiaries and affiliates on a need-to-know basis for the purposes identified in this Privacy Policy.
Service Providers: We may transfer personal information to service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements. Examples include entities that process credit card payments, fulfill orders, provide website and application functionality, hosting, analytics, customer support (including through virtual agents and live chat), and advertising and marketing services.
Parties to a Corporate Transaction: We reserve the right to transfer personal information about you in the event of a sale or transfer of all or a portion of our business or assets (such as during a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation).
Advertising Companies: We collaborate with third-party advertising companies (such as advertising networks) to serve advertisements on our behalf. For more information, see the “How We Use Information to Advertise” section.
Other third parties: Additionally, we may disclose personal information about you:
- If required by law or legal process,
- To law enforcement authorities or other government officials,
- When we believe disclosure is necessary to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity,
- When required or permitted by law, or
- With your consent (for example, with third-party salons, spas, or retailers).

HOW WE USE COOKIES

Cookies are small text files placed on your internet-connected device to uniquely identify your browser or store information/settings within your browser. This allows us to remember you when you visit our websites and offer personalized experiences and advertisements. We use different types of cookies on our websites, which may include strictly necessary cookies, performance cookies, functional cookies, and targeting cookies.

You can manage your preferences by accessing the “Manage Cookies” or “Do Not Sell or Share My Personal Information / Target Ads” link at the bottom of each of our Brand websites or by adjusting your browser settings. When modifying your cookie preferences, please note that your settings will apply only to the browser you use to submit your opt-out request. If you use multiple browsers or devices, you will need to opt-out on each one. Your opt-out is enabled through cookies, so if you delete your browser’s cookies on a device, you will need to opt-out again on that browser or device.

Our websites are not designed to respond to "Do Not Track" signals from browsers.

HOW WE USE YOUR INFORMATION
FOR ADVERTISING

We may use, disclose, or otherwise process your personal information to promote our products and services in various ways, including targeted advertising. We work with third-party advertising companies (such as advertising networks) to display advertisements on our behalf. These advertising companies may use cookies, pixel tags, and similar technologies to collect device identifiers, online or network activity data, commercial information, and inferences—such as details about the websites you visit over time and the ads you click on—to deliver ads tailored to you.

You can opt out of cookie-based advertising based on your visits to our sites by adjusting your cookie preferences as described in the “How We Use Cookies” section. Please note that even if you opt out, you may still see ads from us. However, these ads will not be based on the websites you visit or the ads you click on, meaning they may be less relevant to your interests.

We also collaborate with third-party platforms, including social network-operated platforms, to display ads or assess the effectiveness of our advertising efforts. We may convert your email address, phone number, or other details into a unique value and allow these third-party platforms to match this value with a user on their platform or with other data they possess. This enables us to show you and others relevant ads on these platforms. If you wish to opt out of having your personal information used in this way, you can contact us via our Privacy Request Portal.

HOW WE PROTECT INFORMATION

We implement administrative, technical, and physical safeguards designed to protect the personal information you provide from accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. Access to personal information is restricted to employees and authorized service providers who need it to fulfill their job responsibilities.

UPDATES TO OUR PRIVACY POLICY

This Privacy Policy may be updated periodically without prior notice to you, to reflect changes in our personal information practices. We will post a notice on our websites to inform you of significant changes to our privacy practices and indicate the date of the most recent update at the top of the Privacy Policy.